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Welcome to Gerard Greenan Consulting: Advertising

Traditional Advertising is Far From Dead!

With over 25 years of Industry Experience I have a true understanding of the skills required to deliver effective advertising campaigns across all media channels. Image preparations and retouching, Concept design, copy writing, design and artwork through to the production of final planned artwork. We have delivered effective campaigns for many sectors of business including National Property Developers, National Charities and NHS all of which have delivered the desired results.

My approach to effective Marketing:

At Gerard Greenan Consulting, I offer a range of advertising services to help businesses succeed. I have a wealth of experience in all forms of advertising, including online advertising, social media advertising, outdoor advertising, and print advertising, all of which can help you reach your target audience and grow your business.

Our online advertising service includes precision targeting and measurable outcomes. I have extensive expertise in platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and more, which means we can optimise your campaigns for maximum ROI and conversions. Our social media advertising service is designed to help you create targeted campaigns that resonate with your audience and drive engagement. With our latest tools and techniques, I can measure ad performance and adjust our strategies to ensure you achieve your advertising goals.

From experience, outdoor advertising is an excellent way to reach a wide audience through billboards, bus shelters, street furniture and mobile media vehicles. I am on-hand to create bold and eye-catching visuals that will increase your brand awareness and capture the attention of your target audience by placing ads in high-traffic areas to ensure maximum exposure.

Finally, our print advertising service is designed to help your business stand out in leading publications and reach your ideal customers. My team of can design highly effective and memorable print ads, which we can then analyse for performance and adjust our strategies to ensure that you get the best possible results.

I fully understand that every business is unique, and that's why I take the time to get to know your brand and your target audience. From there, I create tailored campaigns that speak directly to your audience and convey your message in the most effective way possible. With our data-driven approach, I can measure and optimise your campaigns to ensure that you get the best possible results.

So whether you're looking to increase your website traffic, generate more leads, or boost your sales, Gerard Greenan Consulting has the tools, expertise, and creativity to help you achieve your advertising goals. Contact me today to learn more about how we can help take your business to the next level..

Marketing Services I provide as a consultant include:

Online Advertising:

Online advertising is a broad category that encompasses a range of different types of advertising, including search engine advertising, display advertising, social media advertising, and video advertising, among others. At Gerard Greenan Consulting, I will work with you to determine which types of online advertising are most appropriate for your business and your target audience.

Search engine advertising involves placing ads on search engine results pages, I can help you create highly targeted and effective campaigns on platforms such as Google Ads. Display advertising refers to the ads that appear on websites and apps, and I will create visually appealing and engaging ads that will capture the attention of your target audience.

Social media advertising involves placing ads on platforms such as Facebook, Instagram, and LinkedIn, I can create targeted campaigns that will resonate with your audience and drive engagement. Video advertising is another important category of online advertising, and we can help you create compelling video ads that will grab the attention of your target audience and convey your message effectively.

No matter what type of online advertising you choose, I will work closely with you to ensure that your campaigns are optimized for maximum impact and return on investment. With my expertise and experience, I can help you achieve your advertising goals and take your business to the next level.

Social Media Advertising:

Social Media Advertising is a crucial aspect of digital marketing that can help businesses reach their target audience and build brand awareness. As an experienced designer with over 25 years experience, I have a deep understanding of the different types of social media advertising and how to create effective campaigns that resonate with your audience.

Platforms such as Facebook, Instagram, Twitter, LinkedIn, and more provide various advertising options, including image ads, video ads, carousel ads, sponsored posts, and stories. Depending on your advertising goals, we can help you choose the right platform and ad format for your business.

My team uses the latest tools and techniques to measure ad performance, including reach, impressions, clicks, conversions, and engagement. We then adjust our strategies accordingly to ensure that you achieve your advertising goals. Whether you want to increase brand awareness, drive traffic to your website, or generate leads and sales, we can create a customised social media advertising campaign that will meet your business needs.

At Gerard Greenan Consulting, we are passionate about helping businesses of all sizes make the most of social media advertising. Let us help you reach your target audience and grow your business through effective social media advertising campaigns.

Print Advertising:

Despite the rise of digital advertising, print media such as newspapers and magazines still plays an essential role in advertising. At Gerard Greenan Consulting, we have a wealth of experience in the design of effective and memorable print ads that have helped countless clients in both the Commercial, Healthcare and Charity sectors stand out in leading publications and reach their chosen demographic. I always analyse an adverts performance and adjust my strategies accordingly to ensure that you get the best possible results.

Print media is an enduring advertising platform that still holds an important role in today's digital age. Newspapers, magazines and periodicles continue to attract a loyal readership, as such, print ads remain an effective way to promote your business to a wide audience. There are several different types of print advertising, including display ads, classified ads, and inserts.

We use the latest design software and techniques to create eye-catching visuals that will capture the attention of your ideal customers. From choosing the correct colour palette, fonts and typograhic styling/treatment as well as the selection of relatable and engaging images and copy content.

Outdoor Advertising:

Outdoor advertising is a highly effective way to reach a wide audience, and at Gerard Greenan Consulting, we specialise in creating visually stunning and engaging campaigns. I have designed billboards, bus shelter ads, and street furniture for a number of regional and national clients with the express aim of that engaging the general public and promoting brand awareness. I completely understand the importance of placing your ads in high-traffic areas and using the latest tools and techniques to measure ad performance and adjust our strategies accordingly to ensure maximum exposure and return on investment.

As a designer, I work closely with you to understand your brand identity and create bespoke campaigns that meet your unique advertising goals. I always take a collaborative approach, working with you every step of the way, from concept development to final delivery, to ensure that the final product meets your expectations. My expertise in outdoor advertising includes various formats such as digital billboards, traditional billboards, mobile advertising, and much more that allow me to create outdoor advertising campaigns that will make a lasting impression on your target audience.

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Welcome to Gerard Greenan Consulting

We understand that in today's competitive marketplace, your brand is your most valuable asset.

Your Brand is what sets you apart from your competitors and makes your business unique. As an experienced branding and marketing consultant based in Essex, we're committed to helping businesses like yours create a brand that truly represents who you are and what you stand for.

Our approach is simple:

I work closely with every client to gain a deep understanding of their business, your market, and their audience. By getting to know their business on a granular level, I can develop a tailored branding and marketing strategy that aligns with their unique vision, values, and goals.

As a branding expert, my services cover a comprehensive range of branding activities that are all essential to building a strong, recognisable brand. These services include everything from designing a unique and memorable logo that captures the essence of the brand, to developing a comprehensive visual identity system that incorporates typography, color schemes, and other graphic elements. Additionally, my expertise in messaging and copywriting allows me to craft effective brand messages and tone of voice that resonates with the target audience and communicates the brand's unique value propositions.

I am also able to develop a comprehensive brand strategy that aligns with the client's goals and vision, as well as guide them through every step of the branding process, from initial concept to full implementation. Overall, my services as a branding expert are designed to help clients create a brand that stands out, builds recognition, and supports their business objectives.

I understand that branding is more than just a logo and a tagline - it's a reflection of your entire business. That's why my approach is comprehensive and holistic, ensuring that every aspect of your brand is consistent and impactful. With my help, you can create a strong and cohesive brand that resonates with your audience and creates lasting value for your business.

Whether you're a small local business or a global corporation, I am here to help you build a brand that truly represents who you are and what you stand for. Get in touch with me today to learn more about my branding and marketing services, and take the first step towards building a powerful, distinctive brand that sets you apart from your competition.

Branding Services I provide as a consultant include:

Brand strategy development:

As an industry expert, I would advise clients to first define their business objectives and target audience before developing a branding strategy. This involves researching the market and competition to identify unique opportunities that align with the client's vision. From there, a comprehensive branding strategy can be developed that outlines the brand's positioning, messaging, visual identity, and communication plan. It's important to regularly evaluate and refine the brand strategy to ensure it remains relevant and effective.

Brand strategy development:

Visual identity is a critical element of branding that can help a brand stand out in a crowded market. As a brand expert, I would work with the client to create a visual identity that reflects their values and resonates with their target audience. This includes designing logos, typography, color schemes, and graphic elements that are unique, memorable, and consistent across all touchpoints. The goal is to create a strong visual identity that helps the brand stand out and build recognition over time.

Brand Messaging:

A brand's messaging is the voice and tone used to communicate with its target audience. As an industry expert, I would work with clients to develop a messaging strategy that reflects their brand's unique value proposition and resonates with their audience. This involves identifying the key messages and brand attributes that differentiate the brand from competitors and developing a voice and tone that is authentic and relevant to the target audience.

Brand Guidelines:

To ensure consistency across all marketing channels, it's important to develop a set of brand guidelines that outline how to use the brand assets and messaging. These guidelines should include rules around typography, color, tone, and messaging to ensure consistency across all marketing channels. As an industry expert, I would work with clients to create a set of guidelines that are easy to follow and implement across all marketing channels

Brand Implementation:

Once the brand strategy and guidelines have been developed, it's important to implement the brand across all marketing channels. This includes website design, social media, advertising, and more. As an industry expert, I would work with clients to develop a plan for implementing the brand across all channels, ensuring that the brand is consistent and on-message at every touchpoint.

Brand Audit:

A brand audit involves conducting a thorough review of the client's existing brand to identify gaps and opportunities for improvement. As an industry expert, I would conduct a comprehensive audit that evaluates the brand's visual identity, messaging, and implementation across all marketing channels. This information can then be used to refine the brand strategy and develop a plan for improvement.

Brand Consulting:

As an industry expert, I would provide ongoing support and guidance to help clients manage and evolve their brand over time. This may involve reviewing the brand strategy, identifying new opportunities for growth, or providing guidance on how to adapt the brand to changes in the market. The goal is to ensure the brand remains relevant, resonates with the target audience, and supports the client's business objectives.