Launching New Brands
I was approached by the owners of H&L Clothing Limited, via a referral, to assist in the rebranding and ambitious expansion program of their established high street fashion stores. My involvement in the expansion of the existing H&L Clothing brand involved the rebranding of the company to help reposition it with the retail sector. Working closely with the company’s owners we worked establish the new H&L brand which was launched at the company’s new flagship store at Lakeside shopping centre.
Like all rebranding projects our involvement was to develop a robust brand and visualise all forms of marketing collateral. Once this was established the owners of H&L Clothing we provided with a comprehensive set of brand guideline which they could use to obtain all of the elements required to roll-out their new brand
”Gerard worked with us to create the H&L Branding and from the first meeting his knowledge of what was required to build a successful brand was a breath of fresh air. We were very nervous about rebrand our established business but the designs that Gerard submitted blew us away. Using Gerard to develop our brand was definitely the right thing to doDaniel PearsonManaging Director - H & L Clothing
Work undertaken during this project were the Brand itself which comprised the Master brand of “Harley & Luca” then the Sub brand of H&L. Secondary to the branding itself was the design of all bags, receipts, internal display concepts and the shop frontage design which the client used when these items were produced.