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UK Construction Industry

Over 25 years of experience with this sector working for a broad mix of clients including International, National and Regional companies

As a design industry expert, I have had the pleasure of working with a number of reputable companies within the UK construction industry. From Swift Brickwork Contractors Limited to the Canary Wharf Group, I have worked on a variety of branding and marketing campaigns that have helped these companies to establish themselves as leaders within their respective fields. In this article, I will discuss some of the key elements that have gone into these campaigns, including branding, marketing collateral, web design, and social media.

Branding

Brand Identities
Brand Guidelines
Brand Management

Marketing

Strategies
Campaigns
Collateral

Web Design

Web Design
Web Development
SEO

Social Media

Media Strategies
Content Creation
Community Management

Online Platforms

Project Portal
Training Modules
Resource Vaults

Fleet & Outdoor

Plant Graphics
Vehicle Graphics
Outddor Branding

Construction Branding

One of the most important aspects of any successful branding campaign is consistency. Whether it's through the use of logos, colour schemes, or messaging, it is essential to maintain a consistent brand image across all channels. For each of the companies highlighted within this section, we worked to establish a clear brand identity that conveyed their individual sense of strength and reliability. These was achieved through the use of effective typography and colour palettes and effective design elements that visualise each companies business activity.

Albury Services Branding Design
ALD Anglian land drainage Branding Design
Ecoplan Essex Branding Design
Swift Brickwork Contractors Branding Design

Construction Marketing

In addition to branding, marketing collateral is another key component of any successful campaign. From brochures to tender documents, it's important to create materials that are visually appealing and informative. Over the years we have created various brochures and other marketing collateral for our clients in construction that have been used to showcase their commercial development and portfolios of recently completed projects. These brochures were all designed to be easily digestible, with clear and concise messaging that highlight the core values of each company.

Construction Web Design

In today's digital age, a strong web presence is essential for any company that wants to succeed. This is especially true in the construction industry, where potential clients will often turn to the web for information about a company's services and expertise. For many of our clients, we create a modern and visually appealing websites that effectively showcase the company's expertise in the provision of their specific services. all sites are designed to be easy to navigate, with a clear focus on the company's core activities.

Construction Social Media

In today's society Social Media is an essential component of any modern marketing campaign. By leveraging platforms such as Twitter, Instagram, and LinkedIn, companies can reach a wider audience and engage with potential clients on a more personal level. For many of our clients, we developed a social media strategy that focuses on the company's commitment to sustainability and environmental responsibility. This generally includes the creation of both a suite of Branded Social Media branded template along with regular engaging content that highlights the company's efforts within the IK Construction Industry.

Construction Fleet Graphics

Fleet graphics plays a vital role in the modern advertising of companies within the UK Construction Industry and serves as a powerful tool in reaching target audiences in a variety of settings. This medium allows companies to effectively communicate their message, product, or service to potential customers while they are on-the-go. The use of fleet graphics on company vehicles, such as Lorries, Vans, and Plant, can transform them into moving billboards that increase brand visibility and recognition.

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