Great Reads.

Every Business Owner Needs A Little
Help & Reassurance Now & Again

After twenty plus years I have learned that one of the most important things in branding and marketing is to ask for and listen to as much advice as possible. Second to this is to read as much as humanly possible which can prove difficult these days as our lives are so busy.

About 5 years ago I registered with Audible which,
if you haven't heard of it, is a seller and producer of
spoken audio entertainment, that allows you to
download audible books in as many subject
matters as you can shake a stick at.

Here are some of the books I wish I had been
given to read during the early years of working
for myself, every one is priceless...

BOOKS ABOUT

Business Marketing

I have learned that there is no “right way” to market a business. There are so many variables involved that the is no one size fits all answer. In my opinion, the first thing to do is to understand your prospective client, when you achieve that you will at least have a fighting chance of speaking the right language

Rich Dad, Poor Dad

Robert T Kiyosaki

I previously read this a few years ago in an "old fashioned book' which was really good so I decided recently to buy it as an AudioBook to add to my collection on Audible. I won't ruin the experience but the audible version of this book will definitely make a difference in your life and mindset. A highly recommended book for every entrepreneur or even someone looking to improve their life.

Duct Tape Marketing

John Jantsch

Quite simply the best marketing book for small business. Fantastic tips for marketing on a small budget. You will totally redefine your marketing strategy and never look at Marketing in the same way again! – A must-read for every small/medium-sized business owner. Thoroughly recommended.

Guerilla Marketing

Jay Conrad Levinson

This book is detailed and in-depth but very accessible. It is easy to read and floes well, whilst at the same time it delivers great knowledge. I would recommend this book to anyone with an interest in marketing, it has helped me on many occasions.

This is Marketing

Seth Godin

Don’t believe anything less than the five star reviews, his book is incredible. I’ve been in advertising and marketing for three decades now, I’m cynical, I’ve read certainly tens and possibly more than a hundred or so books on marketing, and his is easily one of the best ones I’ve ever ready - particularly for the times we’re in now.

BOOKS ABOUT

Business Marketing

I have learned that there is no “right way” to market a business. There are so many variables involved that the is no one size fits all answer. In my opinion, the first thing to do is to understand your prospective client, when you achieve that you will at least have a fighting chance of speaking the right language

Design is a Job

Mike Monterio

Hands done one of the best books about my industry I have ever read. The author is a design agency owner from Sanfransicso and decided to write a book about the ups, downs and expectations from both clients and agency owners. His study of our industry is both witty and true to life. Very much worth a listen.

Know your Onions

Drew de Soto

I love this book, it's well thought out and provides some great tips for business owners embarking on a branding or marketing project. As it’s written for designers by designers it's a great insight into life on the other side of the fence.

Made to Stick

Chip & Dan Heath

A really good book regarding communication, constructing a point and "making it stick". As a long-serving I've always been curious about it how to make "advice" stick with my clients, after this book I feel like I have the tools to make a clear point with staying power, to inspire and motivate.

Ruined by Design

Mike Monterio

Required reading for any designer whether they work in web design, building apps, or designing anything really. There’s something here for you and the responsibilities you own. Mike Monterio pulls no punches in his delivery of a very thought provoking analysis of today's design industry. We all need to hear it.