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Welcome to Gerard Greenan Consulting: Marketing

We understand that in today's competitive marketplace, your brand is your most valuable asset.

With a career spanning over 25 years in the Branding and Marketing sector I can help your business achieve its goals and stand out from the competition. From email marketing and video marketing to out-of-home advertising and print collateral, I have the expertise to develop and execute effective marketing campaigns that resonate with your target audience. Whether you're looking to launch a new product, build brand awareness, or increase customer retention, I can work with you to create a customized marketing plan that meets your unique needs and drives real results.

My approach to effective Marketing:

Marketing is a complex field that encompasses a wide range of strategies and techniques, and it's essential for businesses to have a strong understanding of all the different aspects of marketing to be successful.

Digital marketing has become increasingly important in recent years, as more and more people are spending time online. Email marketing, video marketing, and influencer marketing are all effective ways to connect with your audience online and build strong relationships. These techniques can help you reach new audiences, engage with your current customers, and drive conversions.

Traditional marketing methods like out-of-home advertising and print collateral are still valuable tools for many businesses, as they can help you reach people where they live, work, and play. And in today's digital age, it's more important than ever to have a strong online presence, with a well-designed website and effective online marketing strategies.

When it comes to marketing strategy, there are a number of different approaches that can help you achieve your goals. A well-planned brand experience strategy, for example, can help you create a consistent and memorable experience for your customers across all touchpoints, both physical and digital. A product launch strategy can help you build buzz and excitement around a new product, while a customer retention strategy can help you keep your existing customers engaged and loyal.

Overall, the world of marketing is constantly evolving, and it's essential for businesses to stay up to date on the latest trends and techniques to be successful. As a marketing expert, I can help you navigate this complex landscape and develop and execute effective marketing campaigns and strategies that will help you achieve your business goals.

Marketing Services I provide as a consultant include:

Digital Marketing:

Email Marketing:

Email marketing is a form of direct marketing that involves sending commercial messages to a group of people via email. The purpose of email marketing is to promote a product, service, or brand and to drive sales. Email marketing allows you to reach a highly targeted audience and deliver personalised messages that can be more effective in engaging and converting prospects into customers. An effective email marketing campaign involves crafting compelling content, designing visually appealing email templates, and segmenting your email list to send relevant messages to each group of subscribers.

Video Marketing:

Video marketing is the use of video content to promote a product, service, or brand. Video is an engaging and effective medium for storytelling and can be used across various digital channels such as social media, websites, and email marketing campaigns. An effective video marketing campaign involves identifying your target audience, defining your message and goals, producing high-quality video content that is informative, entertaining, or inspiring, and promoting your video through various channels to reach your audience.

Influencer Marketing:

Influencer marketing is a form of social media marketing that involves partnering with social media influencers to promote your product, service, or brand. Influencers are individuals who have a significant following on social media platforms such as Instagram, YouTube, or TikTok, and have the ability to influence their followers' purchasing decisions. An effective influencer marketing campaign involves identifying the right influencers for your brand, creating engaging and relevant content that resonates with your target audience, and measuring the success of your campaigns through metrics such as engagement rates, click-through rates, and conversions.

Traditional Marketing:

Guerrilla Marketing:

Guerrilla marketing is a form of unconventional marketing that relies on creativity, imagination, and innovation to promote a product, service, or brand. Guerrilla marketing campaigns often involve unexpected or surprising elements, such as street performances, flash mobs, or interactive installations. The goal of guerrilla marketing is to create a memorable and buzzworthy experience that generates word-of-mouth and social media buzz. An effective guerrilla marketing campaign involves understanding your target audience, creating a unique and memorable concept that aligns with your brand message, and executing the campaign in a way that generates maximum exposure and engagement.

Printed Materials:

GuIn the age of digital marketing, it's easy to overlook the power of printed materials, but brochures, flyers, and business cards remain an essential part of any comprehensive marketing strategy. These materials can be distributed in a variety of ways, from handing them out at events and meetings to mailing them directly to potential customers.

Our team of experienced marketers and designers can help you create and produce high-quality printed materials that reflect your brand's identity and effectively communicate your key messages. We'll work with you to identify the most important information to include, and create a design that is both visually appealing and easy to read. We'll also work closely with our network of trusted printers to ensure that the final product is of the highest quality.

In addition to brochures, flyers, and business cards, we can also assist with other printed materials such as product catalogs, postcards, and signage. Whatever your needs, we have the expertise and experience to help you create high-quality printed materials that will make a lasting impression on your customers.

Email Campaigns:

Email campaigns are a cost-effective and measurable way to reach your target audience. Our team can help you create effective email campaigns that engage your audience and drive conversions. We'll work with you to develop a targeted email list, create engaging content, and design visually appealing emails that are optimized for mobile devices. We'll also track and analyze the performance of your email campaigns to continually improve their effectiveness.

Out-of-Home Advertising:

Out-of-home (OOH) advertising is a powerful way to reach a large and diverse audience. OOH ads are typically displayed on physical structures or objects in public spaces, such as billboards, transit shelters, street furniture, and digital displays. They can also be found in non-traditional locations, such as on vehicles, in airports and shopping malls, and even on the sides of buildings.

One of the biggest advantages of OOH advertising is its ability to reach people in their everyday environments. Unlike online or print ads, which can be easily ignored or blocked, OOH ads are more difficult to ignore and can have a lasting impact on consumers. Additionally, OOH ads can be placed in high-traffic areas to ensure that they are seen by a large number of people, making it an ideal advertising strategy for businesses looking to increase brand awareness.

Another benefit of OOH advertising is its versatility. Ads can be displayed in a variety of formats, including static or digital images, videos, and even interactive displays. This allows businesses to tailor their advertising message to the specific needs and interests of their target audience.

At the same time, OOH advertising has its challenges. One of the biggest is the limited space available on physical structures, which can make it difficult to convey a complex message or provide detailed information about a product or service. Additionally, determining the effectiveness of OOH ads can be more challenging than with other forms of advertising, as it can be difficult to measure the impact on consumer behavior.

Overall, OOH advertising can be a powerful way to reach a wide and diverse audience, and it can be an effective component of an overall advertising strategy. By understanding the benefits and challenges of OOH advertising, businesses can make informed decisions about whether or not to include it in their marketing mix.

Marketing Strategy:

Marketing strategy is a critical component of any successful marketing campaign. I will work with you to develop a comprehensive marketing strategy that aligns with your business goals and objectives. I will take a deep dive into your business, analysing your target audience, competition, and industry trends to develop a marketing plan that is tailored to your unique needs.

My marketing strategy services include developing a messaging platform, identifying the most effective marketing channels for your business, setting goals and KPIs, and creating a plan for measuring and analysing the success of your campaigns. I will work closely with you to develop a clear and concise brand message that resonates with your target audience, and ensure that your marketing efforts are focused on the channels that are most likely to generate results for your business.

By developing a comprehensive marketing strategy, you will be able to more effectively allocate your resources and maximise your return on investment. Whether you are looking to increase brand awareness, generate more leads, or boost your online presence, I have the expertise and experience to help you achieve your goals.

Online Marketing:

Social Media Marketing: Social media platforms are an essential way to reach and engage with your target audience. We can help you develop a social media strategy that includes content creation, audience engagement, and advertising campaigns to increase your brand visibility and drive conversions.

Search Engine Optimization (SEO): SEO is a set of techniques used to improve your website's visibility in search engine results pages. We can help you optimize your website and create a strategy to increase your ranking in search results for keywords relevant to your business.

Pay-Per-Click (PPC) Advertising: PPC advertising allows you to place ads on search engines or social media platforms and only pay when someone clicks on your ad. We can help you create and manage PPC campaigns that target your desired audience and drive traffic to your website.

Content Marketing: Content marketing involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. We can help you create a content marketing strategy that aligns with your business goals and engages your target audience.

Marketing Analytics: Measuring the effectiveness of your marketing efforts is crucial to understand what's working and what's not. We can help you track and analyze data from various marketing channels to optimize your campaigns and improve your overall marketing strategy.