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Case Study

Fairfield Maritime
Consulting Limited

With over 40 years of experience within the Maritime Industry, Andy Fairfield has set up his new business which will provide Marine Claims & Recoveries for shipowners on a global basis.

As the client had already made a decision on the name for their company. Fairfield Maritime Consulting is a leading expert in marine claims and recoveries, and as such, it was essential to create a strong and distinctive brand that would reflect the company's expertise and professionalism. The following sections outline the various aspects of the brand creation, guidelines, corporate stationery, and website development.

Fairfield Maritime Consulting Brand Creation

Brand Creation

The brand creation process started with a thorough analysis of the company's mission, values, and target audience. Based on these insights, a unique brand identity was developed that consisted of a logo, colour palette, typography, and imagery. The logo was designed to be simple yet memorable, featuring a sleek and modern design that conveyed the company's commitment to excellence and expertise in the maritime industry. The colour palette comprised of blue and white, representing the ocean and waves, while the typography was chosen for its clean and modern appearance, which reflected the company's professional and reliable services.

Fairfield Maritime Consulting Brand Guidelines

Brand Guidelines

To ensure consistent and effective use of the brand across all media channels, comprehensive brand guidelines were created. These guidelines included detailed instructions on how to use the logo, typography, colour palette, and imagery, as well as guidelines for tone of voice and messaging. The brand guidelines were designed to maintain a consistent and professional brand image, ensuring that the company's communication remained coherent and aligned with its core values.

Fairfield Maritime Consulting corporate stationery

Corporate Stationery

To reinforce the brand identity and promote a professional image, corporate stationery was designed, including business cards, letterheads, and various templates. The design of the stationery was based on the brand identity, featuring the logo, colour palette, and typography. The stationery was designed to be clean, modern, and professional, reflecting the company's commitment to excellence and professionalism.

Fairfield Maritime Consulting company website

Company Website

As the primary platform for showcasing the company's services, the website was designed to be visually appealing, user-friendly, and aligned with the brand identity. The website design featured the logo, colour palette, and typography, and was designed to be easy to navigate, providing visitors with a clear understanding of the company's services and expertise. The website was optimised for search engines, ensuring that the company's online presence was strong and effective. Overall, the website design reflected the company's commitment to professionalism, expertise, and excellence in the maritime industry.

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