Healthcare - Gerard Greenan

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Healthcare Sector

My time working within this sector has provided me with a deep understanding of the unique challenges faced within the healthcare sector.

As a seasoned designer for the healthcare sector, I have had the opportunity to work with several NHS Organisations as well as privately owned companies. From pharmaceutical firms, medical device manufacturers and National NHS Departments, I have worked on hindres branding and marketing campaigns that have helped these companies establish themselves as leaders within their respective fields. During my career I have worked with NHS East of England, NHS Mid Essex, Eisai Pharmaceuticals, Herts & Essex Fertility Clinic, CareCall and Garrick Georgeu - Consultant Aesthetic Plastic Surgeon.

Branding

• Brand Identities
• Brand Guidelines
• Brand Management

Marketing

• Strategies
• Campaigns
• Collateral

Web Design

• Web Design
• Web Development
• SEO

Healthcare Branding

One of the most important aspects of any successful branding campaign is consistency. Whether it's through the use of logos, colour schemes, or messaging, it is essential to maintain a consistent brand image across all channels. For each of the companies highlighted within this section, we worked to establish a clear brand identity that conveyed their individual sense of strength and reliability. These was achieved through the use of effective typography and colour palettes and effective design elements that visualise each companies business activity.

Healthcare Marketing

In addition to branding, marketing collateral is another key component of any successful campaign. From brochures to tender documents, it's important to create materials that are visually appealing and informative. Over the years we have created various brochures and other marketing collateral for our clients in construction that have been used to showcase their commercial development and portfolios of recently completed projects. These brochures were all designed to be easily digestible, with clear and concise messaging that highlight the core values of each company.